It’s like releasing a film," says Ashish D’abreo, a qualified barista and co-founder of Maverick & Farmer, an artisanal coffee brand which runs a coffee estate in Pollibetta, Coorg, as well as a roastery and café chain. Have you noticed other products shrinking, without a reduction in price? Email Sarah Whyte.Coffee growers bottle up new ideas for eight-nine months because the only time you can experiment and try out new techniques are the three months of the harvesting season, and the whole process of releasing a new grind or differently processed beans gets all scrunched within that time. Sales dropped by up to 50 per cent at some outlets and the backlash forced the company to issue a sheepish ''we got it wrong'' and bring back the 375 millilitre size. The move infuriated beer lovers, who boycotted the brand. It followed a decision in 2008 by Foster's-owned Cascade Brewery to reduce its 375 millilitre twist-top Pale Ale stubby to a sleeker ''European-style'' 330 millilitre bottle without changing the price. In 2009, chocolate-maker Cadbury came under fire after it cut its family block from 250 grams to 200 grams - a 20 per cent change - without reducing the price.
For years, food and beverage companies have cut the size of their products to boost profits without increasing prices.īetween 20, Uncle Tobys, Pantene, Arnott's, Kellogg's and Smith's Chips all downsized their content without downsizing the price, in some cases by up to 26 per cent. Consumers paying the same for less is not new.
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